Schweitzer Fachinformationen provides platforms for companies to acquire, manage, and effectively use professional information products.
Schweitzer Fachinformationen is providing platforms for companies to acquire, manage, and effectively use professional information products. Founded in Germany, Schweitzer has expanded its reach globally, partnering with Prenax to cater to international markets. Their services enable professionals in corporations to access vital information across various formats, including digital and print media, databases, and more.
Schweitzer Fachinformationen struggled to transform the B2B buying process. Their aim was to make it as easy for corporate buyers as it is for individual consumers to buy something on Instagram.
Schweitzer implemented emlen to create personalized collaborative spaces for clients, revolutionizing their sales follow-up strategy.
Alexander Graff, Schweitzer's Head of Corporate Business, outlined the initial challenge: "It was difficult to become a Schweitzer customer."
The B2B sales journey was slow and complicated which contrasted sharply with the seamless consumer experiences in B2C.
Schweitzer Fachinformationen struggled to transform the B2B buying process. Their aim was to make it as easy for corporate buyers as it is for individual consumers to buy something on Instagram.
Their journey to emlen started with a LinkedIn interaction, leading to a partnership that focused on buyer enablement.
"After sharing our challenge online, a comment pointed me towards emlen," Alexander recalls.
emlen's approach to enabling buyers to make informed decisions through streamlined, engaging collaborative spaces aligned perfectly with Schweitzer's vision.
Schweitzer implemented emlen to create personalized collaborative spaces for clients, revolutionizing their sales follow-up strategy.
"We create personalized emlen collaborative spaces after the first interaction. This approach allowed for more dynamic engagement, providing tailored content that met each client's specific needs.”
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emlen's sales content analytics feature unveiled surprising insights about sales content engagement, prompting a strategic shift in how content was shared.
"We learned to provide the right document at the right time," says Alexander. This highlighted the move towards a more data-driven, targeted content distribution approach.
Alexander sees emlen's role expanding within Schweitzer to take it from lead generation to comprehensive client lifecycle management.
Adding features like activity monitoring and multi-edit capabilities will improve client interaction and streamline internal workflow.
Alexander is optimistic about how emlen will improve Schweitzer's sales process and how people see the company.
It's still early, but emlen has already had a positive impact. Our solution has made it easier for Schweitzer's customers to buy and has improved their client relationships.
Alexander says that emlen has transformed Schweitzer's sales process and how they work with clients. The partnership not only solved their initial challenges but also provides opportunities for innovation and growth in digital sales.
Alexander's final takeaway: "I definitely recommend emlen."
Schweitzer Fachinformationen provides platforms for companies to acquire, manage, and effectively use professional information products.
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